Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 12

In fine-tuning the product strategy for your marketing plan, do these two things:
Develop a simple three-column table in which ( a ) market segments of potential customers are in the first column and ( b ) the one or two key points of difference of the product to satisfy the segment's needs are in the second column.