Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 3

Look again at the eight key reasons for new product success and failure in the chapter. Using a five-point scale (5 = very favorable, 3 = neutral, 1 = very unfavorable), evaluate ( a ) the Ionator for business users and ( b ) the consumer version for households on each of the eight reasons. Briefly justify your answers.