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book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Edition 4ISBN: 9780078112065
book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Edition 4ISBN: 9780078112065
Exercise 5
When introducing the consumer version for households, ( a ) identify three key target markets, ( b ) suggest media you might use to reach them, and ( c ) create one or two simple messages to communicate the product's points of difference.
Explanation
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Company A has been involved in the produ...

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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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