Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 9

What methods would you suggest to assess the potential commercial success for the following new products ( a ) a new, improved ketchup; ( b ) a 3D TV system that took the company 10 years to develop; and ( c ) a new children's toy on which the company holds a patent.