Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 10

Concept testing is an important step in the new-product process. Outline the concept tests for ( a ) an electrically powered car and ( b ) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services