Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 7

For the product offering in your marketing plan,
Identify ( a ) its stage in the product life cycle and ( b ) key marketing mix actions that might be appropriate, as shown in Figure 10-1.
FIGURE 10-1 How stages of the product life cycle relate to a firm's marketing objectives and marketing mix actions.