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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 10
For the product offering in your marketing plan,
Develop ( a ) branding and ( b ) packaging strategies, if appropriate for your offering.
Develop ( a ) branding and ( b ) packaging strategies, if appropriate for your offering.
Explanation
Verified
Verified
(a)
The branding will be based on the fo...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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