Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 5

What kind of special promotion gift days (with premiums) and event days(no premiums) can the Phillies use to increase attendance by targeting these fan segments: ( a ) 14 and under, ( b ) 15 and over, ( c ) other special fan segments, and( d ) all fans