Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Exercise 11

In Washburn's factory, what is the break-even point for the new line of guitars if the retail price is ( a ) $349, ( b ) $389, and ( c ) $309 Also, ( d ) if Washburn achieves the sales target of 2,000 units at the $349 retail price, what will its profit be