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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 8
( a ) What criteria should Mall of America use in adding new facilities to its complex ( b ) Evaluate ( i ) retail stores, ( ii ) entertainment offerings, and ( iii ) hotels on these criteria.
Explanation
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Verified
Retailing constitutes a significant mark...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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