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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 11
Develop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle.
Explanation
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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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