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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 4
To augment your promotion strategy from Chapter 14:
Select your consumer-oriented sales promotion activities.
Select your consumer-oriented sales promotion activities.
Explanation
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Consumer-oriented sales promotions: It i...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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