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book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Edition 4ISBN: 9780078112065
book Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes cover

Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

Edition 4ISBN: 9780078112065
Exercise 8
Does your marketing plan involve a personal selling activity If the answer is "no," read no further and do not include a personal selling element in your plan. If the answer is "yes":
Describe how you would approach the prospect.
Explanation
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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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