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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 96
Chapter 3 discusses several American cultural values. Smoking can relate to individual values from each of the three categories. Decide which of the values in each of the following categories best relates to smoking and describe that relationship.
a. Other-oriented values
b. Environment-oriented values
c. Self-oriented values
a. Other-oriented values
b. Environment-oriented values
c. Self-oriented values
Explanation
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Self Oriented Values - materialistic val...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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