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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 38
Refer to the three categories of innovation in Chapter 7. Which category of innovation do the following products belong Justify your answer.
a. Beats headphones
b. Beats Music
a. Beats headphones
b. Beats Music
Explanation
Verified
Verified
Innovations: An innovation is a novel id...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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