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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 50
Think in terms of family decision making from Chapter 6. What members of the household are likely to play each of the following roles in the purchase decision for Beats Music or Beats headphones
a. Initiators
b. Information gatherers
c. Influencers
d. Decision makers
e. Purchasers
f. Users
a. Initiators
b. Information gatherers
c. Influencers
d. Decision makers
e. Purchasers
f. Users
Explanation
Verified
Verified
Family decision making : It is the proce...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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