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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 130
Chapter 7 also discusses guiding principles that marketers should use when engaging in social media. How should have United Airlines or other companies who have had similar issues operate based on these principles
Explanation
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Negative Viral marketing: Negative Viral...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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