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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 153
Chapter 7 discusses diffusion of innovations.
a. Identify whether Tide Pods is a continuous, dynamically continuous, or discontinuous innovation.
b. Then, evaluate Tide Pods as an innovation based on Table 7-2 (use college students as the group of consumers for this example).
a. Identify whether Tide Pods is a continuous, dynamically continuous, or discontinuous innovation.
b. Then, evaluate Tide Pods as an innovation based on Table 7-2 (use college students as the group of consumers for this example).
Explanation
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Innovation is a process in which a novel...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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