Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 164

Consumer tests show that some people are reluctant to use premeasured laundry tablets because they learned from their parents to do laundry differently.
a. How does this apprehensive attitude toward Tide Pods relate to the consumer socialization process discussed in Chapter 6
b. Recall and discuss examples of how your family has influenced your own consumer behaviors.