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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 176
Chapter 7 discusses influencers.
a. Who are likely to be the influencers for Tide Pods
b. How can P G best target and utilize them
a. Who are likely to be the influencers for Tide Pods
b. How can P G best target and utilize them
Explanation
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Normative influence:
When an individual...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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