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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 41
Chapter 11 also discusses fit between a celebrity endorser and the product that he or she endorses. Do you feel that there is a better fit between the Let's Move! Campaign and each of the following celebrities or between their endorsed soda brand and each of the following celebrities. Justify your answer.
a. Michelle Kwan
b. Beyoncé
c. Shaquille O'Neal
a. Michelle Kwan
b. Beyoncé
c. Shaquille O'Neal
Explanation
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Classical conditioning : It tries to cre...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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