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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 53
Review the celebrity endorsements listed in the table.
a. Choose three celebrity\product pairs that you feel are the best in terms of fit. Justify your selection.
b. Choose three celebrity\product pairs that you feel are the worst in terms of fit. Justify your selection.
c. Compare and contrast your choices from part a and part b.
a. Choose three celebrity\product pairs that you feel are the best in terms of fit. Justify your selection.
b. Choose three celebrity\product pairs that you feel are the worst in terms of fit. Justify your selection.
c. Compare and contrast your choices from part a and part b.
Explanation
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Celebrity Sources : Marketers use variou...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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