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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 89
Chapter 10 discusses Maslow's hierarchy of needs. Which of the needs in Maslow's hierarchy of needs does the Let's Move! Campaign hope to activate in young consumers by encouraging them to make healthful food and exercise choices (Hint: Multiple needs could be correct.)
Explanation
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Maslow's Hierarchy of needs: According t...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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