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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 111
Chapter 8 discusses factors that affect consumer attention. How do the following situational factors play a role in Millennials' attention to Ford's promotions
a. Clutter
b. Program involvement
a. Clutter
b. Program involvement
Explanation
Verified
Verified
Clutter
Clutter is a situational factor...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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