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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 133
Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for the Ford Fiesta's advertising campaigns. Evaluate those advertisements based on the following stimulus factors:
a. Size
b. Intensity
c. Attractive visuals
d. Color and movement
e. Position
f. Isolation
g. Format
h. Contrast and expectations
i. Interestingness
j. Information quantity
a. Size
b. Intensity
c. Attractive visuals
d. Color and movement
e. Position
f. Isolation
g. Format
h. Contrast and expectations
i. Interestingness
j. Information quantity
Explanation
Verified
Verified
Advertising is any paid form of marketin...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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