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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 155
Chapter 9 discusses strength of learning. Ford is hoping that Millennials learn that Ford is focused on their needs and wants. So far, it appears to be working. Strength of learning is enhanced by the following six factors. Evaluate Ford's marketing to Millennials on these factors.
a. Importance
b. Message involvement
c. Mood
d. Reinforcement
e. Repetition
f. Dual coding
a. Importance
b. Message involvement
c. Mood
d. Reinforcement
e. Repetition
f. Dual coding
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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