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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 166
Chapter 9 also discusses brand image and product positioning. Think about Ford and other automobile manufacturer's brand images. Then, construct a perceptual map that includes several automobile manufacturers that are targeting Millennials.
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Product is an article or substance which...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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