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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 178
Chapter 12 discusses VALS. To which category (ideals, achievement, self-expression) does Ford's approach appear to be targeted in attracting Millennials Explain.
Explanation
Verified
Verified
VAL's
They are Psychographic segmentati...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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