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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 54
Develop an ad or marketing approach to create a positive attitude toward Cheese Please or Real Food Toppers, focusing on the following components:
a. Cognitive
b. Affective
c. Behavioral
a. Cognitive
b. Affective
c. Behavioral
Explanation
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Advertising is any paid form of marketin...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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