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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 66
Develop an ad or marketing approach to create a positive attitude toward Cheese Please or Real Food Toppers, using the following:
a. Humor
b. Emotion
c. Utilitarian appeal
d. Value-expressive appeal
e. Celebrity endorser
f. Self-concept
g. Fear
a. Humor
b. Emotion
c. Utilitarian appeal
d. Value-expressive appeal
e. Celebrity endorser
f. Self-concept
g. Fear
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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