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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 123
Chapter 12 discusses self-concept and lifestyle. Think about Ms. Goldsworth as an example of an obsessive Hello Kitty collector.
a. Do you feel that her Hello Kitty possessions have become part of Ms. Goldsworth's extended self Explain your rationale.
b. Think about the concepts of actual self-concept, ideal self-concept, private self-concept, and social self-concept. Using her quotes in the case, interpret how these self-concepts may differ for Ms. Goldsworth.
a. Do you feel that her Hello Kitty possessions have become part of Ms. Goldsworth's extended self Explain your rationale.
b. Think about the concepts of actual self-concept, ideal self-concept, private self-concept, and social self-concept. Using her quotes in the case, interpret how these self-concepts may differ for Ms. Goldsworth.
Explanation
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Extended Self:
It refers to the physica...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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