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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 134
Review the VALS segments discussed in Chapter 12. In which of these segments do you think obsessive collectors (who are able to fund the purchases required for large collections) would best fit
Explanation
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VAL's : They are Psychographic segmentat...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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