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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 43
Chapter 11 discusses source characteristics.
a. Other than Dell, who serves as the source in the "More You" advertisements
b. What is the technical term for the types of sources that are present in the "More You" advertisements
c. How does this type of source impact source credibility
a. Other than Dell, who serves as the source in the "More You" advertisements
b. What is the technical term for the types of sources that are present in the "More You" advertisements
c. How does this type of source impact source credibility
Explanation
Verified
Verified
Advertising is any paid form of marketin...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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