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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 55
Dell's "More You" advertisements feature customers talking about how they use Dell products to satisfy a need. Chapter 10 discusses Maslow's hierarchy of needs. Which of these needs could Dell products help satisfy for consumers Justify your answer.
Explanation
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Advertisements are any paid form of mark...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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