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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 102
Images of men shown performing duties that were traditionally considered to be feminine, such as the Walmart example, encourage an attitude shift about what roles are acceptable for men and women. How does this relate to the attitude change strategies discussed in Chapter 11
Explanation
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Strategies are defined as a roadmap desi...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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