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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 146
Chapter 6 discusses the nature of family purchase roles. In a grocery shopping context, how might each of the roles differ in a family consisting of a husband, wife, and child, based on traditional gender roles versus evolving gender roles
a. Initiator
b. Information gatherer
c. Influencer
d. Decision maker
e. Purchaser
f. User
a. Initiator
b. Information gatherer
c. Influencer
d. Decision maker
e. Purchaser
f. User
Explanation
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The different roles played by family mem...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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