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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 44
Visit a local shopping mall and the lobbies of several major hotel chains. Pay attention to the smells that you encounter while in each retail establishment. Prepare a short report that compares and contrasts the scents that you encounter in each location.
Explanation
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The shop chosen for the study is SS and ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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