Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 68

Chapter 16 discusses evaluative criteria and Chapter 18 discusses postpurchase cognitive dissonance. What are some things that Amazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are considering purchasing Could this help make consumers feel more comfortable about purchasing a product online and reduce postpurchase guilt and dissonance