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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 158
Chapter 17 discusses how retail managers may manipulate atmospherics to create specific mood responses from customers. Using the text, the case, and your own experiences, how might decorating retail stores in a holiday theme well before Thanksgiving, or even Halloween, affect the atmospherics of the store Why are atmospherics important
Explanation
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Store atmosphere
It refers to the condi...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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