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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 169
Chapter 3 discusses several cultural values that play a role in consumer behavior. Which value(s) discussed in the text are relevant to Christmas Creep and holiday shopping Why
Explanation
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Values are the self-beliefs and principl...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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