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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 181
Chapter 10 discusses how consumers cope with product and service encounters including product and service failures. Describe in what sense Netflix's change in pricing strategy could be seen as a product or service failure and the coping strategies that their customers appear to be utilizing.
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Coping with product and service encounte...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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