Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 21

Netflix, as well as its competitors, use the Internet as part of a multi-channel strategy. Research the product and service offerings of two or more of Netflix's competitors in the in-home movie industry, such as Blockbuster, Walmart, Amazon Prime, or Redbox. Compare, contrast, and explain how the competitors you chose are using a multi-channel strategy.