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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 81
Chapter 17 discusses omni-channel shoppers. Do you think the benefits of this technology will outweigh the possible nuisance of push notifications as they move through the store and simultaneously receive information on their smartphones
Explanation
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Omni Channel shoppers:
Omni Channel sho...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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