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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 104
Chapter 15 also discusses marketing strategies based on information search patterns. Which of these strategies is best complimented by location-based technology (Hint: More than one could be correct with a logical explanation.) Explain your answer.
Explanation
Verified
Verified
Retail App Strategies:
Mobile users use...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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