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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 115
Chapter 17 discusses the nature of unplanned purchases. How would Macy's shopBeacon program affect
a. Planned purchases
b. Unplanned purchases
a. Planned purchases
b. Unplanned purchases
Explanation
Verified
Verified
Unplanned purchases:
Unplanned purchase...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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