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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 126
Assemble a small group of consumers and conduct a focus group on their perceptions of location-based technology like shopBeacon. Would they download the app to engage with it Would they opt in for some retailers and not others Why Would it play a role in their selection of retailers to patronize
Explanation
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A small group of twenty shoppers are sel...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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