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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 58
Chapter 7 discusses types of innovation. Is a Tesla best described as a continuous, dynamically continuous, or discontinuous innovation Explain your answer.
Explanation
Verified
Verified
Innovations:
An innovation is a novel i...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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