Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 105

Many Gilt Groupe members will likely log in to Gilt.com to browse the flash sales daily in order to accumulate points in the Gilt Insider Program. This engagement will expose them to sales and many are likely to make unplanned purchases. Chapter 13 discusses situational influences. What situational characteristics are likely to play a role in these purchase decisions (Hint: More than one category could apply.)