Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh

Exercise 138

The presence of self-service checkout lanes and\or service employees is part of the physical surroundings in Albertsons' store atmosphere, or environment.
a. Using the Typology of Service Environments in Figure 13-2, describe where Albertsons would be positioned within the grid.
b. Does having more human contact and less self-checkout lanes influence Albertsons' position