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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 47
Are buyers of RAEX LASER just "paying more for the name" or is it due to the economic benefits associated with the name What, if any, economic benefits accrue to buyers of RAEX LASER steel
Explanation
Verified
Verified
Economic benefits:
A company will be ab...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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